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Rootree is spearheading a global movement to achieve a greener packaging identity that addresses all parts of the eco-friendly packaging lifecycle. We do this by investing in technologies and adopting procedures that allow us to manufacture products with up to 75% less waste than conventional packaging manufacturing.

Contact Our Sales Team

Contact Our Sales Team

Looking for a sales quote? You’re in the right place!

Contact Rootree

Contact Rootree

Have questions that our FAQs don't answer? This is the place you want to be! Contact us by email or by phone.

Digital Flexible Packaging

Digital Flexible Packaging

How to order custom packaging in 3 easy steps: 1. Order your pouch in any style with any add-on you want Not sure what style works for you? Contact a member of our sales team and we’ll get a quote to you asap. 2. Submit and approve your artwork Already have a designer? Nice! Download your dieline so...

Sustainable Packaging Products

Sustainable Packaging Products

Rootree's custom packaging line offers endless possibilities. Our optimized processes use state-of-the-art digital printing presses to produce high-quality, sustainable packaging that you can be proud of.

Stand-Up Pouch

Stand-Up Pouch

Suitable for nearly any application or product you can imagine! Our liquid pouch material is suitable for liquid products.

Coffee Packaging

Coffee Packaging

Mmmm… the smell of coffee in the air! We bet your coffee tastes great – let’s get that fresh cup of joe to your customers. We know the passion that you’ve poured into creating the perfect blend. That’s why our custom coffee packaging checks all the boxes! Digital and sustainable, Metalized barrier to keep fresh, Degassing valves, and more...

Cannabis Packaging

Cannabis Packaging

The right bag for the right bud. We know how hard you’ve worked, now let’s get your product to your customers.

Meet the Team

Meet the Team

Meet the Rootree team! We’re a hardworking team of thinkers, makers, designers, and can-doers. We have a passion for creating and producing the best packaging for you and your brand.

Eco-Friendly Flexible Packaging

Eco-Friendly Flexible Packaging

We offer turnkey solutions that can take you from brand concept all the way to getting your sustainable packaging on the store shelves and online!

What is a Brand Identity (And Why Do You Need One)?

What is a brand identity?

When we say the word “brand” the first thing that typically comes to mind is a logo. However your brand identity is way more than just a logo design, it’s what sets your business apart from your competitors.

Brand elements typically include:

  • Name
  • Logo
  • Colour and Fonts
  • Tagline
  • Product Packaging
  • Sound or Jingle
  • Movement
  • Smell or Taste

But, your brand is also made up of:

  • Voice and Personality
  • Mission and Values
  • Positioning
  • Business Goals
  • Personas
  • Customer Experience
Did you know that the term “brand” originally referred to the mark cattle farmers left on their cattle? From there, the term evolved into “an identifying symbol, mark, logo, or name that companies use to distinguish their product from others.” Not that far from its original definition, is it?

What’s the point?

Have you ever seen an advertisement, thought “Oh, interesting.”, and then continued with your life only to find a few days later that you are in need of that exact product? Can you remember the name, logo, or even the colour of the ad? When this happens, we can usually describe the ad, but unless there was a distinguishing factor for the name or logo, it’s often difficult to remember the company or product name. Often we we end up purchasing a similar product, but not the one that was advertised to us; the company that originally advertised to us is losing businesses, despite having successfully convinced us to buy a similar product, because their branding is lacking that something special.

A brand identity is an experience. It’s a combination of elements that, together, form your brand. Without a brand identity, your customers can’t remember you.

Your brand identity distinguishes your business from your competitors and keeps your customers coming back. A strong brand is crucial to business success.

Look at this blue box

You already know the brand, don’t you?

That’s because this brand has a strong brand identity. Their packaging alone is enough to distinguish themselves from their competitors.

A strong brand identity is more than just one element – this brand can also be recognized by any of their brand elements.

Their iconic “little blue box”

Their brand colour – they actually trademarked it in 1998

Their name “Tiffany & Co”

This is the result of a well-defined brand identity. When used consistently across all materials and mediums, a brand identity allows your brand elements to stand alone or together with a well-defined image of your business.

Are you ready?

Creative Services

Whether it's a package design update or the full branding experience, our creative team has you covered.

A brand identity is not a logo or an ad style. It’s the DNA of your brand, it’s woven into every component of your marketing, and it’s distinct to your business. With a little help from Rootree’s Creative Services, your business can reach the next level.
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