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Comme toute bonne idée, tout a commencé lors d’un voyage; celui-ci au Sénégal. Guillaume et Sidi, amis dans la vie, se sont vite rendus compte des bénéfices du fruit du Baobab. Un super aliment riche en fibres naturelles, en calcium, en fer, en vitamine C, en antioxydants et en probiotiques. C’est lors d’une brève conversation qu’ils en ont appris autant ; inutile de vous dire que c’était le début d’une grande aventure.

In September 2021, we had the exciting opportunity to produce our first Rootree Corporate video!
We have brought Jean-Baptiste Raimondi aboard as our Film Director. He is a native of Corsica, France, who we will have the pleasure of working with in our Burlington office for a few months of the year. As his first project, he took on the most ambitious task of directing our official Rootree Film; Seed to Shelf.

Let’s take it back to 2015 when the idea for Maisha Tea was born. It all began when soon-to-be founder of Maisha Tea, Rachael Otukol, attended the African Innovation Foundation’s conference, Innovation Prize for Africa, in Morocco with her father. Upon leaving the conference, Rachael was inspired by the innovations of entrepreneurs.